Romania’s Deposit Return System – A Strategic Asset for the Green Economy

As Europe accelerates its green transition, Romania’s experience with its Deposit Return System (DRS) demonstrates that environmental responsibility and economic opportunity can be aligned. It shows that circular systems are not only feasible but essential for ensuring long-term competitiveness, industrial resilience, and sustainable growth. Beyond its immediate function of reducing waste and increasing separate collection […]
Zero Waste: an operational model for food waste prevention, validated with AI

In retail, a certain share of products inevitably approaches their expiration date. The Zero Waste project, launched by Auchan Romania in 2020, addresses this reality by preventing food waste through early identification, accelerated sale in dedicated zones, structured donations, and standardized in-store processes. Since its launch, the program has evolved into a national initiative, fully […]
Redesigning Resilience for the Future

As climate change accelerates, the way we produce and consume food must evolve. At Danone, we believe that building climate-resilient food systems is not just a necessity—it’s an opportunity to nourish the world more sustainably. Recent years have brought unprecedented droughts to Central and Eastern Europe, threatening crops and livelihoods. In Romania, for example, over […]
Recycling E-waste: a critical step in fighting climate change

The artificial intelligence boom and the smart technologies of the last few years have pushed us into the future, but also brought us to the point where we realized that behind this revolution we will have even more electrical waste. Everything that is now “latest generation”, all the drones, the robots or the VR glasses […]
The Journey Towards a Cleaner Romania: RetuRO’s Key Learnings and 9-Month Progress Report

According to EA Earth Action, 220 million tonnes of plastic waste will be generated globally this year alone, equivalent to the weight of 20,000 Eiffel Towers. In a world grappling with plastic pollution, Romania has taken a bold step forward with its nationwide Deposit-Return System (DRS), administered by RetuRO. This system pioneers a shift towards […]
A new start for used packaging. How RetuRO turns waste into a valuable resource

RetuRO administers the Deposit Return System – Romania’s largest circular economy project. The program was launched to contribute to increasing collective recycling rates, which in our country were of only 14%. RetuRO’s mission was and is one that significantly impacts on the environment we live in a cleaner, greener country. The Deposit-Return System, Romania’s largest […]
Solutions to the environmental impact of the global floral industry

When you think about flowers, you most likely imagine a certain flower that evokes a childhood memory, perhaps a scent you are fond of, or maybe you think about special moments on which flowers are given as a gesture of appreciation. Occasions are many for flower-gifting, either cut flowers or potted plants, and all of […]
Zero Waste Solution

Every day, enormous amounts of food are wasted in modern commerce, even though it is in perfect condition. According to the Food and Agriculture Organization[1], it is estimated that ⅓ of food globally goes to waste, producing not only economic losses along the entire value chain, in the context where 2.37 billion people globally do […]
TODAY’S WASTE IS TOMORROW’S RESOURCE. GIVING A SECOND LIFE TO OLD FURNITURE

Every year, millions of second-hand pieces of furniture in perfect condition go to waste. While each of us must acknowledge the impact of the choices we make on the planet, everyone needs to rethink and adjust their lifestyle and daily consumption behavior. Any action, however small, can make a big difference in the long run. […]
Romstal and the vision towards sustainable business

Human activities, mainly through greenhouse gas emissions, have unequivocally caused global warming. The global average surface temperature has increased by 1.1°C since 1850-1990. Although we live in an era marked by climate change and global warming, there are still some options to reduce greenhouse gas emissions and solutions to adapt to these sudden and/or irreversible […]















