The Unforgettable Beers is a special collection produced by Dos Tercos in Colombia which aims to hold politicians accountable for their promises in the elections campaigns.
Promises to citizens are made to be kept, so the company decided to print one promise from each candidate on a beer can having their name. The winning candidate’s can will remain in production for their four-year term as president of Colombia, as a reminder of their pledge.
In the name of social change and public policy ownership, Dos Tercos is reminding all politicians and voters that campaign promises need to be more than just fleeting slogans.