Anyone trying to have a baby and who’s ever used a home pregnancy test knows it’s a lot of plastic for a product that’s only used once. And people trying to conceive can go through many more than they’d like.
Those millions of tests add up to mountains of waste, which Lara Solomon, the founder of Hoopsy (“hope” in Danish), realized after undergoing an unsuccessful IVF treatment. So, she decided to create a more sustainable alternative. Hoopsy, her Sydney-based startup, is a new brand of eco pregnancy tests made of 99% paper and promising to replace single-use plastics.
This comes after one year of Lia’s launch in USA, the first flushable and biodegradable pregnancy test.