Atomo’s beanless cold brew born in Seattle slashes 93% of CO2 emissions while using 94% less water. This way the startup manages to ease the growing tension people feel between enjoying the products they’re accustomed to, and their awareness of each purchase’s environmental cost.
Initially launched on Kickstarter in 2019, Atomo recently raised USD 45 million to scale up production and sales. Its improved and redesigned cold brews are available for preorder now, with a rollout to retailers expected later this year. Higher temperatures and increasingly unequal rainfall are threatening coffee crops worldwide, therefore regions most suited to growing coffee are forecast to decline by 50% by 2050. One potential solution is to find and grow wild coffee plants that can tolerate a hotter, drier climate. Another is to bypass coffee plants altogether.
Atomo successfully chose the latter.