Arisen from a motion by green party GroenLinks, the municipality of Haarlem is following the footsteps of other cities and regions that prohibit the marketing of flights and fossil fuels and is the first to include meat.

It will be implemented by changing the city’s preconditions for the three out-of-home advertising companies that sell ads on Haarlem’s billboards, transit shelters and other OOH formats. When contracts with those parties expire in 2024, 2025 and 2031, new agreements will no longer permit meat marketing.